Charting
Designed and built the dashboard’s shared Recharts-based charting library
(bar, pie, needle-gauge, and dual-axis line components) and the original
8-chart analytics module — later reused platform-wide for campaign and
audience reporting.
Automation
Built CoreAds, a visual node-based workflow builder for AI-driven marketing
automation, supporting branching decision logic, audience/segment targeting,
and WhatsApp messaging triggers — the platform’s flagship
campaign-orchestration feature.
Platform
Maintained and extended an embeddable loyalty widget across a 3+ year VTEX
eCommerce integration, shipping authorization-flow fixes, cart/cashback
logic, and a React-runtime-isolation (IIFE) fix for host-page conflicts.
Migration
Migrated the dashboard’s legacy component library to Material-UI v7 and
a modular React architecture, cutting code duplication 20% and
design-to-development handoff time 30%.